Friday, March 27, 2026

3 Coaching Books

 

Your Weekly Staff Meeting | John Pearson Associates
Issue No. 676 of Your Weekly Staff Meeting (March 27, 2026) features three recent books on coaching. "Every leader needs a coach." Do you agree? Plus, click here for recent issues posted at the new location for John Pearson’s Buckets Blog, including my recent review of Lead Like a Saint: Lessons and Values from the Life of Saint Patrick, by Carson Pue. Also, check out the 20 management buckets (core competencies) and more book reviews at the Pails in Comparison Blog.


 

3 Coaching Books!

As I confessed in my book, Mastering Mistake-Making, “I squandered way too many years treading water without a coach.” (See Mistakes #12, 13, 14, and 15 in the section, “Every Leader Needs a Coach, Especially Leaders Who Endorse Coaching Books!”)

So…I’ve become somewhat of a zealot in reading and recommending books on coaching: for those who need a coach, those who want to become better coaches, and those who are wanna-be coaches. (See my list of 27 coaching books here.)

Here are three recent books on coaching. Read one yourself—and inspire two other team members to read and report on the other two books at your weekly staff meeting.

BOOK #1: Ten Marks of a Coachable Leader, by Gary P. Rohrmayer (Sept. 4, 2024, 92 pages). Order from Amazon.

 

I’m a big fan of authors who deliver the meat-and-potatoes of a book by page 25Bingo! Gary Rohrmayer nails it—right on page 25—with the sixth mark of a coachable leader: “Coachable People Can Make Key Adjustments in Their Lives.” (I also loved #9: "Coachable People Possess a Constructive Spirit of Discontent.")

Rohrmayer quotes from Experiencing God, by Henry Blackaby and Claude King: “You must make major adjustments in your life to join God in what He is doing.” (I recently shared some stories from the 2021 edition of Experiencing God with Mark Ellis of God Reports and he posted this.)

Rohrmayer checks all the boxes with his significant leadership and coaching experience—now through his multidenominational ministry, Axelerate (“serving leaders who serve church planters”). And he doesn’t waste a word in this gut-check quick-read for leaders.

“Are you coachable?” As a young leader in his 20s, Rohrmayer asked a future church member, “If you have any advice for me, please don’t hesitate to give it to me.” Her response, after ensuring he was coachable, “You need to take care of your shoes and shine them more.” His response: “Thirty-five years later, I have applied that advice every day because first impressions count.”

You’ll quote often from the book’s wisdom:
• The 8-Point Checklist on your coachability. (Have you ever changed your position/approach because of the coaching you received?)
• 14 Red Flags that you might be resistant to coaching. (“You never ask for feedback from other people.”)
• 3 Reasons why “idea people” tend to be difficult to coach.
• 7 Innovative Qualities that advance adaptable people. (On curiosity: “Flexible people aren’t timid in asking foolish questions.”)
• 3 Reasons why leaders “settle in” rather than being “stretched forward.” (“Being comfortable is one of the leader’s worst enemies.”)
• 10 Reflective Questions on “a constructive spirit of discontent.” (“Is my pace sustainable?”)

And this:
• “Self-reliance is an American virtue but not a biblical value.”
• “One of the best lessons a leader can experience is defeat.”
• “Learn how to let go of mistakes quickly…” and “Remove the stinking thinking.”
• He quotes Fred Smith, “The coachable leader must possess a ‘constructive spirit of discontent’ in order for coaching to work well.” (Also from Smith: “Mentor Search: Seven Qualities to Look for in a Mentor,” March 10, 2026.)

Maybe the reason I loved this book so much is Rohrmayer begins and ends with coaching stories about Michael Jordan, the Hall of Fame NBA player. Over his career he missed 9,000 shots, missed 26 game-winning shots, and lost 300 games. Jordan: “I failed over and over. That is why I succeed.” (View the video.)

In 1994, MJ left the Chicago Bulls for the Double-A baseball team, the Birmingham Barons in Alabama. Rohrmayer discusses Jordan’s humble request to his baseball coach: “Teach me.” (Note: I was at the Barons' ballpark in 1994 and saw Jordan play right field. Honest!)

How many of the 10 marks of a “coachable leader” would characterize your leadership?

BOOK #2: Coaching the Other Way: How to Effectively Coach and Be Coached, by Brian Burman and JD Pearring (Nov. 27, 2025, 191 pages). Order from Amazon.

 

Forget everything you thought you knew about coaching and being coached. Example: “Remember: your effectiveness as a coach should be measured not by how often clients need you, but by how well they succeed without you.”

Trust me—when you read a book by JD Pearring, you’ll walk away with dozens of illustrations and memorable points (many—very funny!)

Enjoying the Sweet 16 NCAA basketball tournaments? Joined by coach Brian Burman for this book, Pearring writes: “A psychology professor, wrapping up her lecture on mental health, posed this question to her class: ‘How would you diagnose a patient who walks back and forth screaming at the top of his lungs one minute, then sits in a chair weeping uncontrollably the next?’

“From the back of the room, a young student raised his hand and suggested, ‘A basketball coach?’”

Pearring and Burman write their own chapters in this comprehensive book on coaching. It’s Scripture-based, practical, and—yes—convicting. (Did I also mention—lots of funny lines?) Learn more about their Excel Leadership Network here. (Also a podcast.)

The authors promise that each chapter “is packed with tips, tricks, and practical tools” for your coaching toolbox. And before I forget—the appendix, “Improving Your Coaching Appointments” (seven pages) is worth the price of the book. Each of the 18 short chapters includes memorable quotes on coaching. Examples:
   • John Wooden: “A good coach can change a game. A great coach can change a life.”
   • Clayton Christensen: “Without a good question, a good answer has no place to go.”
   • Jay Leno: “A German psychologist says that women talk more than men because they have a bigger vocabulary. But it evens out because men only listen half the time.” 

But…wait a minute! Burman’s chapter on “Coaching vs. Consulting” felt like an elbow to the ribs of every consultant (including me)—until I reflected further and leveraged the Charlie Munger wisdom I’ve mentioned before. Burman writes: “A great coach asks the right questions. A consultant gives the right answers.” (Do you agree?)

He adds, “Recently, a church planter asked me, ‘What do you think of this? Will it work?’ Rather than sharing my opinion, I employed a frequent coaching tool: ‘It doesn’t matter what I think. What matters is what you think. What makes you believe this will work, and what concerns do you have?’ This response kept the conversation focused on the leader and their opportunity.”

He adds, “Nothing brings me more satisfaction than hearing a client say, ‘I was going to call you but realized I already knew the questions you would ask and the process for making a good decision.’”

Need a coach? Wanna be a coach? In Chapter 5,”What to Look for in a Coach,” Pearring begins with this:
   • Jack Welch: “Does Coaching work? Yes. Good coaches provide a truly important service. They tell you the truth when no one else will.”
   • Pat Williams: “Coaching is not easy. It’s like a nervous breakdown with a paycheck.”

Pop Quiz! What are the top-five qualities to look for in a coach? (Pearring’s answer: Credibility, Relational Ability, Perspective, Motivation, and Listening. He quotes Scott Adams (1957-2026) who wrote, “Consultants have credibility because they are not dumb enough to work at your company.”

You’ll appreciate:
   • A Coaching Framework (Vision questions: “Why?” and “What?” And the model questions: “How?” “Who?” and “When?”)
   • A Church Planter’s two-year vision (hint: it involves Eduardo, a 12-year-old soccer player)
   • The Leader’s Mindset: “multiplication, not accumulation.” (Think of leadership as a relay race [baton handoffs]: “…an unbroken chain of leadership development that keeps your organization healthy and growing.”)
   • When Jethro Shadows Moses at work: “…perhaps the first recorded ‘Take Your Father-in-Law to Work Day.’”

LOL! They quote John Ortberg, “I am either lazy enough, or busy enough, or trusting enough, that the notion of leaving tasks in someone else’s lap doesn’t just sound wise to me, it sounds attractive.”

So much wisdom! “You must stop asking yourself, ‘How can I accomplish this?’ That question, although common, leads to mediocre results, frustration, and a life of regrets. A much better question is: ‘Who can help me achieve this?’”

The authors quote John Wooden several times. “It’s what you learn after you know it all that counts.” (Is it time to read another book on coaching? Do you have a coach?)
 
BOOK #3: Good Coach Bad Coach: Build A Practice Where You Belong, by Simon Harling (Dec. 2, 2025, 138 pages). Order from Amazon.

 
 
You gotta read this book too. The title is way too compelling! Hmmm? What’s a bad coach—and how does the author, an “Athletic Entrepreneur,” know this?

You’ll love the content and the book’s very unique format from this creative “writer, coach, and lover of projects that require your full attention.” Simon Harling dutifully (no pun intended) mailed me his book from his office in Cardiff, Wales (you know the drill: customs declaration, international postage, etc.). He is a very committed author and coach.

Page 22 of Good Coach Bad Coach is blank—except for six lines: “For many of us, coaching is the next best thing. We didn’t make it as pro athletes, and now the next best thing is coaching. We don’t risk anything by helping others become the next best thing: that’s up to them, not us. And for that, we get to hide in plain sight.”

(Did I mention—transparent?) Ever thought about coaching as a career? (Sports, business—pick a niche.) Can you make a living at it? Harling searches for a synonym that is more socially acceptable and even more meaningful than the four-letter original, and he lands on “Enough” Money. He also defines Emergency Money, Fun Money, and Legacy Money—and claims, “Defining enough changed the course of my life.”

(Did I mention—transparent?) His journey included accreditation and certification as an “expert coach” and so he launched his business, Elite Fitness. (It didn't make it.) In another half-page chapter, he describes the dilemma of the donkey “that is equally hungry and thirsty”—and what happened. (You will use this metaphor often.) Then this:

“When our coaching practice is not where we think it should be, we tell ourselves that the hard part is creating a practice that supports our lifestyle, purpose, and bank balance. Choosing between running a business and becoming a better coach—that’s the hard part. I failed to commit to either, and as a result, I excelled at neither.”

Wanna be a coach? Read this book! (For more on Harling's "Good Coach Bad Coach Manifesto" and 12 powerful pages on the behaviors of a bad coach, click here to read my Part 2 review at the Pails in Comparison blog.
 
YOUR WEEKLY STAFF MEETING QUESTIONS:
#1) What? You’re “coaching others” but have never read more than one coaching book? Here are three: 1) The Coaching Habit, 2) What Got You Here Won’t Get Your There, and 3) The Advice TrapList 10 reasons why every leader needs a coach.

#2) Read my blog at Pails in Comparison for mini-reviews of 27 books on coaching, mentoring, and consulting, and my Part 2 review of Good Coach Bad Coach. Reminder from Coach John Wooden: “It’s what you learn after you know it all that counts.” What coaching book should you read next?
 
   
SECOND READS: Fresh Solutions From Classic Books
You have changed—and your problems have changed—since you read this the first time!

Book #44 of 99: A Class With Drucker

For your team meeting this week, inspire a team member to lead your “10 Minutes for Lifelong Learning” session by featuring Book #44 of 99 in our series, “Second Reads.” The big idea: REREAD TO LEAD! Discover how your favorite books still have more to teach you and the people you’re coaching and mentoring.
A Class With Drucker: 
The Lost Lessons of the
World’s Greatest Management Teacher  

William Cohen (2008) 

Sometimes I get a little push back from younger leaders when I quote Peter Drucker (1909-2005), the father of modern management. If he were alive today, he would be 116! I see the pretend boredom and rolling eyes in my workshops when I share a favorite Druckerism. My response? Christ-followers seem to appreciate another Peter...plus a Paul, a Matthew, a Mark, a John and even Moses (to name a few)—all much older than Peter Drucker. Truth is truth. Wisdom is wisdom.
   • Read my review in Issue No. 243 (Feb. 10, 2012) 
   • Order from Amazon.
   • Management Bucket #4 of 20: The Drucker Bucket

The author, "a struggling young ex-Air Force officer with no academic experience," enrolled in Drucker's PhD program in management at Claremont Graduate University in 1975. The book describes, in delicious detail, the author's four years of evening classes with "Peter." (Drucker disliked titles.)

William Cohen shares 19 lessons—each with a succinct "Drucker Lesson Summary." (Those alone are worth the price of the book.) My favorite  chapter: “Lesson 3: What Everyone Knows Is Frequently Wrong.”

CLICK HERE FOR BOOKS BY JOHN

    
On pages 52-53 in the Drucker Bucket chapter of the Mastering the Management Buckets Workbookyou'll find 24 “Druckerisms”—iconic quotes you’ll use immediately at your weekly staff meetings. Example: “The purpose of management is not to make the Church more businesslike, but more Church-like.”

IMPORTANT NOTICE! Effective Oct. 1, 2025, all 657 eNews issues, previously archived on Typepad.com are slowly (!) being moved to a new website here. New book reviews will also be archived at John Pearson’s Buckets Blog. Or, click here for John’s recent book reviews on Amazon.


Does Your CEO Need a Coach?

BOARD BLOG. John Pearson (and guest bloggers) address key issues at ECFA’s Governance of Christ-Centered Organizations Blog. Example: Boards must inspire even new CEOs to begin succession planning in their first year on the job. Read the 11-part blog series on succession planning, including: “Does Your CEO Need a Coach?” According to Soderquist Leadership, “92% of executives who received coaching said they would be willing to be coached again.”

IMPORTANT NOTICE! 
Effective Oct. 1, 2025, all 657 eNews issues, previously archived on Typepad.com are slowly (!) being moved to a 
new website here. New book reviews will also be archived at John Pearson’s Buckets Blog. Or, click here for John’s recent book reviews on Amazon.


Self-Coaching?

Read why David Novak, former CEO of Yum! Brands and now a leadership coach, filled his office walls with pictures of people that mattered to him. Read my review of Take Charge of You: How Self-Coaching Can Transform Your Life and Career (March 22, 2022), by David Novak and Jason Goldsmith. See more reviews at the Pails in Comparison blog.

MORE RESOURCES:

• BLOG: Pails in Comparison
• SUBSCRIBE: Your Weekly Staff Meeting eNews
• JOHN'S BOOK REVIEWS: on Amazon 
• WEBSITE:  
Management Buckets

• BLOG: Governance of Christ-Centered Organizations

 

Tuesday, March 24, 2026

Dan Busby: Baseball and Boards

 

Your Weekly Staff Meeting | John Pearson Associates
Issue No. 531 of Your Weekly Staff Meeting (Oct. 10, 2022) spotlights the immense legacy of nonprofit books and resources available today because of the vision of Dan Busby (1941-2022). We miss him. 
 

Dan Busby (1941-2022) authored more than 70 editions of 14 different books—nine of them written when he was in his 70s, including Trust: The Firm Foundation for Kingdom Fruitfulness.

Dan Busby’s Board Books & Baseball Books!

Many leaders and readers of Your Weekly Staff Meeting have graciously reached out to me upon hearing the sad news that my close friend, Dan Busby, lost his battle to cancer on Sept. 28, 2022. He was 81. Heaven’s gain! (Read ECFA’s tribute here.)

So in this issue, I’d like to spotlight and remind you of the immense legacy Dan left for leaders and readers. As a CPA, then a denominational CFO, Dan served ECFA (Evangelical Council for Financial Accountability) for 30 years as a volunteer, senior staff member, and then president from 2008 until his retirement in 2020. He was ECFA’s sixth (and to date, longest-serving) president.

[Updated] Dan Busby’s family invited friends to join them for an online memorial service on Oct. 21, 2022, Friday 2:00 p.m. Eastern time. Click here to view a recording of the service


Click here to view the Oct. 21, 2022, online Memorial Service for Dan Busby.

ECFA’s tribute noted that by his retirement from ECFA, Dan “had authored or co-authored more than 70 editions of 14 different books—nine of them written when in his 70s. He also published many ECFA eBooks.” I’m spotlighting five books below, including four that I had the huge privilege of co-authoring with Dan.

[  ] Trust: The Firm Foundation for Kingdom Fruitfulness, by Dan Busby (2015)
• Read more.
• Order from Amazon.

In the opening chapter, Dan describes “The Low-Trust Penalty.” In low-trust organizations, Busby warned, you’ll see:
   • Internal dissension. “Without trust, the office dissension machine runs at full speed—and divides a ministry against itself.”
   • Disengagement. Staff work in silos and “they shift from joyful service to turf protection.”
   • Turnover. “When trust is low, turnover is disproportionately high—ministries lose the people they least want to lose.”
   • Fraud. “Low trust encourages a small theft; if they don’t get caught, they may take it to the next level.”

The quotations are numerous and memorable—click here for 100 trust quotes for your PowerPoints, speaking notes, coffee break conversations, and tweets, including this from Richard Blackaby: “Our problem as leaders is we do everything we know to do. That’s not enough. We need to do everything God wants us to do.”

[  ] Lessons From the Nonprofit Boardroom: 40 Insights for Better Board Meetings (2nd Edition), by Dan Busby and John Pearson (2018). Lesson 1 asks, “Would you trust a surgeon who stopped learning? How about a board member who stopped learning?” 
• Order from Amazon.
• Read the 40 guest blogs.

[  ] More Lessons From the Nonprofit Boardroom: Effectiveness, Excellence, Elephants! by Dan Busby and John Pearson (2019). In Lesson 39, we quoted Donald Rumsfeld, “Meetings are a good place to discover whether an organization might be suffering from groupthink. If everyone in the room seems convinced of the brilliance of an idea, it may be a sign that the organization would benefit from more dissent and debate.”
• Order from Amazon.
• Read the 40 guest blogs.

[  ] Lessons From the Church Boardroom: 40 Insights for Exceptional Governance (2nd Edition), by Dan Busby and John Pearson (2019). Lesson 3, “Guarding Your Pastor’s Soul,” quotes Andrew Murray: “Humility is the only soil in which the graces take root; the lack of humility is the sufficient explanation of every defect and failure.” 
• Order from Amazon.
• Read the 40 guest blogs.
• View the short videos.

[  ] ECFA Tools and Templates for Effective Board Governance: Time-Saving Solutions for Your Board, by Dan Busby and John Pearson (2019). To introduce the 22 tools, we quoted Peter Drucker: “Although I don’t know a single for-profit business that is well managed as a few of the nonprofits, the great majority of the nonprofits can be graded a ‘C’ at best. Not for lack of effort; most of them work very hard. But for lack of focus, and for lack of tool competence.”
• Order from Amazon.
• Read the 22 descriptive blogs.
• Download the tools and templates.

2 More From Dan Busby—The Baseball “Ticketologist!”

Like all great leaders, Dan Busby also enjoyed hobbies and interests outside of his demanding leadership roles. (Donald Rumsfeld wrote, “I lean toward people who have lives outside of work—an interesting hobby, perhaps, or fluency in a foreign language, for example.”)

Dan's friends described him as a baseball “ticketologist” because of his research, stunning ticket collection, and authorship of books about baseball tickets. I’ve reviewed two of his baseball books.

[  ] Before and After Jackie Robinson, A Story of the Brooklyn Dodgers Told Through the Lens of Tickets and Passes, by Dan Busby (August 2022). Just barely, the Lord gave Dan time to finish this 400-page full-color gem before his homegoing. Noting the colorful history of  the Brooklyn Dodgers (including rare photos and even rarer baseball tickets), only Dan Busby could also carve out 10 leadership principles (with commentary) in a book about baseball! It’s the perfect coffee table book for your office or home.
• Read more.
• Order from Amazon.
• View the short YouTube videos.

[  ] Before and After Babe Ruth: A Story of the New York Yankees Told Through the Lens of Tickets and Passes, by Dan Busby (2018). In the 1950s, Dan began collecting World Series programs (the mail order company attached actual World Series tickets!). Inspired, Dan upped his game and in 1962 began collecting opening day tickets from every major league baseball team. He often consulted with the National Baseball Hall of Fame concerning memorabilia acquisitions. I've told friends, “Dan was in a league of his own—he was a walking Wikipedia!” You’ll love this book on the Yankees.
• Read more.
• Order from Amazon.
• View the short YouTube videos.

ONLINE MEMORIAL SERVICE. Join Dan’s family and friends on Oct. 21, 2022, for the online memorial service, where along with Gary Hoag and Steve McVey, I will also have the privilege of sharing some brief comments about my very special friend.
 
  
 
Mastering 100 Must-Read Books
Part 1: How to Read a Book!

Book #2 of 100:
My Ideal Bookshelf


For your team meeting this week, inspire a team member to lead your “10 Minutes for Lifelong Learning” session by spotlighting Book #2 in Mastering 100 Must-Read Books

Your “Leaders Are Readers Champion” can suggest this format: a five-minute summary and then one or two questions for a five-minute discussion. (See the study guide in Mastering 100 Must-Read Books.) Your team will love Book #2:
My Ideal Bookshelf
by Thessaly La Force and Jane Mount

The book’s big idea: invite over 100 leading cultural figures (Malcolm Gladwell, James Patterson, and others) “to share the books that matter to them most; books that define their dreams and ambitions and in many cases helped them find their way in the world.”
• Read John’s review.
• Order My Ideal Bookshelf from Amazon.
• Download the 100 Must-Read Books list.

The authors quote David Sedaris: “Tobias Wolff is America’s greatest short-story writer. Sometimes I meet ministers, and I always say to them, ‘If I had a church, I’d read a Tobias Wolff story every week, and then I’d say to people, “Go home.”’ There’s nothing else you would need to say. Every story is a manual on how to be a good person, but without ever being preachy. They’re deeply moral stories; the best of them read like parables.”

NOTE: See Part 11 in Mastering 100 Must-Read Books. “Hall of Fame Sports Stories” features reviews of five sports books including Dan Busby’s Before and After Babe Ruth. Busby’s latest, Before and After Jackie Robinson, is included in the “Index to Bonus Books,” a curated list of 91 additional books you can read—once you complete the 100 Must-Read Books!
 

  
            


 

PEARPOD | TELLING YOUR STORY.
 
We had the very special privilege of designing book covers for Dan Busby and ECFA, including the Trust book and four board governance books. We also produced the videos and designed the read-and-engage viewer guides for the ECFA Governance Toolbox Series No. 1, 2, and 3. Do you need some video or design ideas? Contact Jason Pearson at Pearpod (Design, Digital, Marketing, Social).

MORE RESOURCES:

• BLOG: Pails in Comparison
• SUBSCRIBE: Your Weekly Staff Meeting eNews
• JOHN'S BOOK REVIEWS: on Amazon 
• WEBSITE:  
Management Buckets

• BLOG: Governance of Christ-Centered Organizations

 

IMPORTANT NOTICE! 
Effective Oct. 1, 2025, all 657 eNews issues, previously archived on Typepad.com are slowly (!) being moved to a 
new website here. New book reviews will also be archived at John Pearson’s Buckets Blog. Or, click here for John’s recent book reviews on Amazon.

 

Before and After Jackie Robinson

 

Your Weekly Staff Meeting | John Pearson Associates
Issue No. 527 of Your Weekly Staff Meeting (Sept. 2, 2022) spotlights a colorful and massive book, Before and After Jackie Robinson: A Story of the Brooklyn Dodgers Told Through the Lens of Tickets and Passes, by “Ticketologist” Dan Busby. Fascinating! And this reminder: click here to download free resources from the 20 management buckets (core competencies).
 

View the 3-minute tribute to Jackie and Rachel Robinson at the 2022 MLB All-Star Game at Dodgers Stadium on July 19. (With cool graphics!)

“Ticketologist” Dan Busby on Jackie Robinson and the Brooklyn Dodgers

“Chills!” That’s how fans described Denzel Washington’s tribute honoring the trailblazer, Jackie Robinson, at the 2022 MLB All-Star Game at Dodgers Stadium on July 19. It just happened to also be the 100th birthday celebration for Jackie Robinson’s widow, Rachel (she wore No. 42). 

Denzel Washington’s solemn salute to both Jackie and Rachel commemorated that monumental day on April 15, 1947, when Robinson broke baseball’s color barrier. Washington spoke of Jackie’s “supreme talent and unshakable character." (See the three-minute tribute above.)

But there’s more to the Jackie Robinson story—more than you ever knew. So with impeccable timing, my good friend, Dan Busby, has just hit a homerun with his stunning hot-off-the-press book, Before and After Jackie Robinson, A Story of the Brooklyn Dodgers Told Through the Lens of Tickets and Passes
 


Baseball tickets? Yes. Remember the concept of actual tickets (before the turnstiles demanded proof on your digital device)? The New York Times recently asked Dan Busby what he thought about the transition to digital tickets. His response, “Save a tree, lose a memory.”

And the memories. Oh, my. As Busby showcases in his colorful stroll through Brooklyn’s baseball history, baseball tickets and passes are a unique and fascinating gateway into the cheers, jeers, fears, and more of Major League Baseball. Play ball! (And by the way, the 2022 MLB World Series begins on Oct. 28. The Los Angeles Dodgers are lookin’ pretty good!)

Before and After Jackie Robinson, however, creates a huge problem for me! The book is 400 pages (with hundreds of photos and images) and there’s so much I want to spotlight. Yet calling this gem a “book” is sorely inadequate. This full-color massive masterpiece is one-of-a-kind. You’ll give it a place of honor on your coffee table at home and your reception area at work. But I need a double-header eNews to do this review justice. Or maybe I can knock out a double or a triple—or even a few poignant bunts—to entice you to order the book. It’s absolutely fascinating! I had no idea!

TRUE OR FALSE?
[   ] T/F #1. Jackie Robinson (1919-1972) was the first African American to play in Major League Baseball. Robinson’s achievements—against all odds—were many, including Rookie of the Year in 1947 and six-time All-Star in his 10-year career. He played in six World Series, including 1955 when the Brooklyn Dodgers won the Series. (True!)
[   ] T/F #2. In 1947, sportswriter Tommy Holmes wrote, “Opening day has come and gone and nothing at all terrible happened because a colored man played in a big league lineup for the first time.” (True!)
[   ] T/F #3. Jackie Robinson wore Number 42 (see the movie). “Number 42 is now the most celebrated number in baseball. Each year on April 15, every player in the Major Leagues wears 42 and no one wears it the rest of the year.” (True! That’s just one of 22 “Quotable Quotes” in the book’s introductory appetizers.)

Many of my readers will remember that Dan Busby served as ECFA’s president from 2008 until his retirement in 2020. But many will be surprised to learn that he’s also been a baseball memorabilia collector and researcher for over 60 years. He’s recognized as one of the premiere baseball “ticketologists.” 

BUSBY’S “TICKETOLOGY” RESEARCH delivers fascinating snippets and Dodger memorabilia on almost every page:

• Musical Depreciation Night? An upper grandstand ticket for Aug. 13, 1951, cost just $1.75. But free admittance was offered to any fan who brought a musical instrument for “Musical Appreciation (or Depreciation) Night.” Read more on page 269 to learn why the local musician’s union had issues with the Dodgers’ popular “Sym-Phony Band” and why the union “had threatened to throw a picket line around Ebbets Field.” (Will this tuba fit through the turnstile?)

• The Mystery of Norman Rockwell’s “The Three Umpires.” According to Busby, Norman Rockwell painted five covers for The Saturday Evening Post in 1949. (Lifetime, he painted 259 covers for The Post!) Yet Busby (aka Detective Busby!) surmised that the Dodgers-Pirates game at Ebbets Field that Rockwell depicted, featuring three umpires and impending rain, wasn’t quite accurate. Had Rockwell perhaps taken “poetic license” with the finer points of baseball? Busby wrote to Rockwell and the famous illustrator sent Dan a personal and gracious response on Dec. 1, 1970. (Norman Rockwell’s letter is featured on page 385.)

• Last Game at Ebbets Field. On page 375 is a ticket for Sept. 24, 1957—the Dodgers’ last game in Brooklyn. Organist Gladys Gooding, known sometimes to greet the umps with “Three Blind Mice,” had entertained the fans at Ebbets Field from 1942 through this final game. (Interestingly, the Dodgers had the first organ in MLB.)

In addition to narrating Dodger history—and MLB history—“through the lens” of the thousands of baseball tickets that Dan has collected over the years, Before and After Jackie Robinson is a chronological cavalcade of culture, history, leadership, management, the art of the deal, fundraising, real estate management, civil rights, the economy, advertising, finance, and so much more. (In 1919, a war tax was added onto U.S. professional sporting event tickets priced at 40 cents or more to help fund the $25 billion budget for World War I.)

10 LEADERSHIP PRINCIPLES. Only Dan Busby could carve out 10 leadership principles (with commentary) in a book about baseball! He lists 10 favorites, including:

“Leaders know that fundamental decisions must always allow for the changes that inevitably come.” Busby adds, “When Ebbets Field in Brooklyn was constructed in 1912-13, Charles Ebbets made a major planning decision. He assumed transportation would always be by trolley in Brooklyn and/or he thought automobiles were just a passing novelty.” (Oops!) More leadership insights:
• “Leaders know that dwelling on negatives is counter-productive.” (In 1938, Larry MacPhail became the GM. “He joined a sinking ship.”)
• “Leaders keep their eyes on the goal during tough times.”
• “Leaders briefly enjoy honors but quickly return to accomplishing what will become their legacy.” (“Little did Jackie know that black parents would soon name their children, boys and girls, after him.” And this: “Babe Ruth changed the way baseball was played; Jackie Robinson changed the way Americans thought.”)
• “Leaders are willing to accept criticism.”
• “Leaders know that hearts can change.”
• “Leaders Innovate! Innovate! Innovate!” (Examples: Lights for night games and radio broadcasts with Red Barber.)
• “Leaders focus on big issues but they don’t ignore the small ones.”
• “Leaders take calculated risks.”

“Leaders recognize the power of God” is Busby’s tenth leadership principle. “More than a pastor to Jackie, [Rev. Carl Downs] became his close friend. With his help, Jackie understood that faith was not only about praying; it was also about struggling daily to overcome social injustices. Jackie started praying each night before he went to sleep. When he reached the Major Leagues, Robinson developed a nightly ritual of praying and kneeling at his bedside. ‘It’s the best way to get closer to God,’ Robinson said, and then he added with a smile, ‘and a hard-hit groundball.’”

Last year I resolved to venture out into the fertile fields of other disciplines (see my Mistake #3: “Reading Too Narrowly—Stuck in My Lane”) and while I so appreciate leadership and management insights, I’m becoming an enthusiast for a wider lifelong-learning journey. Dan Busby’s book checks all of those boxes—and more! Play ball!

To order from Amazon, click on the title for Before and After Jackie Robinson, A Story of the Brooklyn Dodgers Told Through the Lens of Tickets and Passes, by Dan Busby.



BONUS BOOK! Dan Busby is also the author of Before and After Babe Ruth: A Story of the New York Yankees Told Through the Lens of Tickets and Passes (see below). 

YOUR WEEKLY STAFF MEETING QUESTIONS:
1) Before and After Jackie Robinson features dozens of quotable quotes you’ll share with friends, including this one from announcer Harry Caray, following Game 7 of the 1955 World Series: “As if carrying a personal crusade, [Jackie Robinson] succeeded in breathing life into a Dodger team which from the start of this Series seemed destined for the embalmer.” While your organization probably preaches “There is no ‘I’ in team”—are you intentional about recruiting those gifted men and women who can be catalysts for breathing new life into your programs, products, and services? 
 
2) While baseball is serious business to many—it’s also highly entertaining and Before and After Jackie Robinson is loaded with memorable ideas for the Hoopla! Bucket. Abe Stark was 22 when he opened his clothing store. In 1924, his big sign in the outfield at Ebbets Field “…offered players a suit of clothes if they could hit the sign with a fly ball.” Many did! Does your organization have the right mix of fun and hoopla! for your team members and customers?
 

 
Before and After Babe Ruth
by Dan Busby

In the 1950s, Dan Busby began collecting World Series programs (the mail order company attached actual World Series tickets!). Inspired, Dan upped his game and in 1962 began collecting opening day tickets from every major league baseball team. This ticketologist now consults with the National Baseball Hall of Fame concerning memorabilia acquisitions. I tell friends, “Dan is in a league of his own—he’s a walking Wikipedia!”

Before and After Babe Ruth: A Story of the New York Yankees Told Through the Lens of Tickets and Passes (2018) is a gorgeous coffee table book that features baseball tickets and season passes on every page—and the remarkable colors, shapes, sizes, fonts, and advertising (yes—advertising was alive and well in the early 1900s) are outdone only by the page-turning narrative on owners, managers, players—Babe Ruth, of course—and Yankee and MLB history, in all its virtues and vices. You can’t put it down! Click here to read my review.

For more on Busby’s fascination with baseball, visit his Baseball Ticket Man website and his YouTube channel of short videos.
 
P.S. And for my fellow Chicago Cubs fans (I endured 21 winters in Chicago, but some wonderful days at Wrigley Field)—just a reminder that we won the World Series in 2016 (on my birthday!). Click here to read my review of The Cubs Way: The Zen of Building the Best Team in Baseball and Breaking the Curse, by Tom Verducci.
 

  
            


 

JASON PEARSON: UNEXPECTED CREATIVE
. 
Dan Busby writes that leaders “innovate, innovate, innovate!” If you’re singing “Take Me Out to the Ball Game,” but no one’s coming—it may be time for fresh innovation. We can help. Contact Pearpod Media (Design, Digital, Marketing, Social).

More Lessons From the Nonprofit Boardroom

“Just Do One Thing a Month” is a reasonable request for board members. That’s Lesson 9 in More Lessons From the Nonprofit Boardroom: Effectiveness, Excellence, Elephants! by Dan Busby and John Pearson.
Order the bookRead the lessonRead the guest blog.

MORE RESOURCES:

• BLOG: Pails in Comparison
• SUBSCRIBE: Your Weekly Staff Meeting eNews
• JOHN'S BOOK REVIEWS: on Amazon 
• WEBSITE:  
Management Buckets

• BLOG: Governance of Christ-Centered Organizations


FOR UMPIRES & THE REST OF US!
Read Why We Argue and How to Stop: A Therapist’s Guide to Navigating Disagreements, Managing Emotions, and Creating Healthier Relationships, by Jerry Manney. The author’s counsel: “…practice not going to every argument you’re invited to.” Read John’s review on Amazon.

IMPORTANT NOTICE! Effective Oct. 1, 2025, all 657 eNews issues, previously archived on Typepad.com are slowly (!) being moved to a new website here. New book reviews will also be archived at John Pearson’s Buckets Blog. Or, click here for John’s recent book reviews on Amazon.

Before and After Babe Ruth

Your Weekly Staff Meeting | John Pearson Associates

 

Issue No. 390 of Your Weekly Staff Meeting (Aug. 20, 2018) features a colorful
baseball book (with management insights) by Dan Busby, a self-described
“ticketologist.” You can’t put it down!  And this reminder: click here to download
 free resources from the 
20 management buckets (core competencies)
and 
click here for more summer reading list nominees.

 


Management Through the Lens of Baseball!

Hey, baseball fans! The 2018 World Series begins on Oct. 23. Will your favorite team be there? (Go Cubs!)

Today, the New York Yankees are 11 games out of first place in the AL East, but it hasn’t always been this way. The Yankees have won 27 World Series championships—an MLB record. But their most recent Commissioner’s Trophy has been collecting dust since 2009.

So…what’s up with these fascinating factoids? And why should you care?

Hot-off-the-press is Dan Busby’s amazing book, Before and After Babe Ruth: A Story of the New York Yankees Told Through the Lens of Tickets and Passes. Even if you’re a Chicago Cubs fan like me (I survived 21 winters in Chicago), you can’t put this book down. It’s absolutely fascinating—and there’s something in this book for everyone: fans, CEOs, marketing/branding teams, church leaders, parents, fundraisers, and team builders! Enjoy these eight water cooler conversation starters:

1) HEADLINE SAVVY. The Yankees were once called the “Highlanders,” but that 11-letter moniker crowded newspaper headlines, while “Yanks” and “Yankees” were a better fit. The name, “Knickerbockers”—a plug for a popular beer from Owner Jacob Ruppert’s brewery—was also rejected due to length.

That reminded me of Charles Handy’s autobiography that notes Management Guru Peter Drucker “once quipped that journalists only came up with the word [guru] because ‘charlatan’ was too long for a headline.”

2) FUNDRAISING SAVVY. During World War I, “...in an attempt to positively influence public opinion about professional baseball…the Ball and Bat Fund was established to provide baseball equipment to soldiers serving overseas.” Across America, every baseball fan was asked to donate “25 cents for the purchase of equipment and to forward a copy of the appeal to four other fans.” (When’s the last time you asked your most loyal donors to recruit other donors?)

3) PR SPIN. Quoting Peter Morris on the Yankees at Hilltop Park for their 1903 to 1912 seasons: “The best player may have been throwing games, their chief scout was a bigamist, the owners skirted the law, and maybe the best thing you could say about the ballpark was that it never burned down.” 

So…why a book about baseball through the lens of baseball tickets? My friend, Dan Busby (we co-authored a governance book last year), has a very serious day job as president of ECFA (Evangelical Council for Financial Accountability). In off-hours though, he describes himself as a “ticketologist.” 

In the 1950s, Busby began collecting World Series programs (the mail order company attached actual World Series tickets!). Inspired, Dan upped his game and in 1962 began collecting opening day tickets from every major league baseball team. This ticketologist now consults with the National Baseball Hall of Fame concerning memorabilia acquisitions. I tell friends, “Dan is in a league of his own—he’s a walking Wikipedia!”

This gorgeous coffee table book features baseball tickets and season passes on every page—and the remarkable colors, shapes, sizes, fonts, and advertising (yes—advertising was alive and well in the early 1900s) are outdone only by the page-turning narrative on owners, managers, players—Babe Ruth, of course—and Yankee and MLB history, in all its virtues and vices. You can’t put it down!

More fascinating factoids:

4) 1 COOKIE OR 2? I was reminded of the “One cookie or two cookies?” marketing lesson I gave my son Jason (at age four)—when I read Busby’s account of Babe Ruth’s salary negotiating skills when the Sultan of Swat was still with the Boston Red Sox:

 “Before the 1919 season began, Ruth gave [Owner Harry] Frazee a choice of two proposals: one year at $15,000
or three years at $10,000 each.
Frazee reluctantly accepted the latter.” 

Parents: Inspire your kids to play baseball. In 2014, L.A. Angels center fielder Mike Trout signed a six-year contract extension for $144.5 million. Yikes. Compare his 2018 salary of $33.25 million to The Great Bambino’s 1919 salary of $10,000 per year. Yikes, again.

5) SUNDAY BASEBALL. According to Busby, “At the start of the twentieth century, Chicago, St. Louis, and Cincinnati were the only major league towns that allowed Sunday baseball.” It’s interesting that today, MLB doesn’t complain when churches conduct services on Saturday.

6) FLOP WARNINGS! Busby describes Boston Red Sox Owner Harry Frazee as a “clever theatrical promoter” (his day job) and his biggest hit, No, No, Nanette, ran for 321 shows on Broadway. Riding that wave, Frazee produced Yes, Yes, Yvette—which flopped after just 40 shows. (Memo to Marketing: conduct flop analysis on all products, programs, and services—especially when the CEO thinks he or she has a home run idea.)

7) NFL: BLAME BARROW. Baseball Hall of Famer Ed Barrow (1868-1953), the “de facto general manager” of the Yankees for many years “was the first executive to put numbers on player uniforms.” He retired the first player’s uniform numbers (Lou Gehrig’s), and was the first executive “to allow fans to keep foul balls that entered the stadium.” 

And NFL execs may want to note this: Barrow “was the first to require the playing of ‘The Star-Spangled Banner,’ the United States’ national anthem, before every game, instead of only on holidays.”

I gotta stop…but how about just one more!

8) HOT DOGS ON THE FIELD? What’s more American than hot dogs and baseball? But in the 1921 World Series between the Yankees and the Giants (nine games at the Polo Grounds), concessionaire Harry Stevens “was selling 21,000 hot dogs and 3,000 bags of peanuts per game”—but—“he complained that the drama of the games was hurting his sales, because the fans were so focused on the action that they were not eating enough food. (Memo to Management: identify your measurable goals first—then play ball!)

This beautiful book is a treasure. It’s the perfect gift book for baseball fans and your organization’s front lobby. Nicely done, Dan!

To order from Amazon, click on the title for Before and After Babe Ruth: A Story of the New York Yankees Told Through the Lens of Tickets and Passes, by Dan Busby.

  
 
Your Weekly Staff Meeting Questions: 
1) For your staff meeting: “For the next four weeks, I’m asking four people to borrow this Yankees book for a week and present one fascinating factoid and one management insight at our next four staff meetings. The first taker earns a Starbucks card!”
2) The announced opening day attendance at the new Yankee Stadium on April 18, 1923 (the “Souvenir Programme” cost 15 cents) was 74,217. One problem: seating capacity “was really around 62,000.” How accurate are our stories and statistics—and what drives our need to exaggerate?


P.S. Go Cubs! And read my other two favorite baseball books, The Cubs Way: The Zen of Building the Best Team in Baseball and Breaking the Curse, by Tom Verducci (2017), and A Nice Little Place on the North Side: Wrigley Field at One Hundred (2014), by George F. Will. 
 

  

Major League Branding
Insights from Mastering the Management Buckets Workbook (2nd Edition with 17% Fewer Typos!)

The Printing Bucket chapter in Mastering the Management Buckets notes Fred Smith’s pithy book, Breakfast With Fred—and this wisdom, “I learned to write to burn the fuzz off my thinking.”

If it’s time for you to burn the fuzz off your branding, order the workbook, ReBrand: Workbook + Coloring Sheets For Ministry Branding  a 57-page eBook on ministry branding, by Jason Pearson.


 MORE RESOURCES:

• BLOG: Pails in Comparison
• SUBSCRIBE: Your Weekly Staff Meeting eNews
• JOHN'S BOOK REVIEWS: on Amazon 
• WEBSITE: Management Buckets
• BLOG: Governance of Christ-Centered Organizations

IMPORTANT NOTICE!
 Effective Oct. 1, 2025, all 657 eNews issues, previously archived on Typepad.com are slowly (!) being moved to a new website here. New book reviews will also be archived at John Pearson’s Buckets Blog. Or, click here for John’s recent book reviews on Amazon.

3 Coaching Books

  Issue No. 676 of  Your Weekly Staff Meeting  (March 27, 2026) features three recent books on coaching. "Every leader needs a coach....